ACTIVATION

This where all the work pays off. Activation – marketing speak for the process of tying all the elements of the brand, EVP, positioning, and creative work into the marketplace in a way that maximises the investment – is where our work meets the target talent and stakeholder populations.

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We call it where the proposal meets the practical and should, in theory, be the successful culmination of a well thought out process. We see it in two scenarios. Firstly our clients frequently ask us to take our work to market for them. Secondly, we see clients who ask us to take work that has been supplied to them from previous activity, or from a Group directive, and localise it to the markets they need to influence and tap into. It can be part of a project or it can be a project all on its own, with both ranging from a full market appraisal to tactical collateral.