BRAND
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EVP
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IVP
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EMPLOYER BRAND
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STRATEGY
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CREATION
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POSITIONING
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INTERNAL
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EXTERNAL
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LAUNCHES
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TOOLKITS
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MANUALS
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CUSTOMER/ BRAND ARTICULATION
PEOPLE BRAND AT WORK
In a competitive job market, attracting, retaining and engaging your staff is more important and more difficult than ever before.
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A strong employer brand, a positive candidate experience and a compelling employer value proposition are your secret tools to find, and keep hold of, the best talent the market has to offer.
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We are curious as to the influencers that guide people’s decisions. That’s why at Calgary we spend time listening before we plan a course of action. We try to bring that into all of our work, as when you add the objective views and experiences of everyone concerned – the business, the staff, the stakeholders and the customer or end user, you have an evidence based approach that meets the drivers for success.
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It’s an approach developed over many years. Every research and brand project is different, but using our approach you can rise above the clutter of the competition and deliver a clear message that resonates with your desired audience driving tangible results.
We offer a full employer branding agency service with a unique difference: we know recruitment inside out, have worked across all industry sectors and leave clients with practical tools for success.